The Curious Case of SRK
Shah Rukh Khan. A name synonymous with Romance in Hindi Cinema. This is an analysis about why the SRK brand of cinema is not working in today's times. SRK started his movie career in the 90s with a small but integral role in Deewana (1992). Though he played second fiddle to other actors in movies like Dil Aashna hai(1993), Chamatkaar(1993) and King Uncle (1993); his big break came with Baazigar(1993)- in which he was noticed by the industry. After that he tried his luck with similar movies displaying his negative shades like Darr(1993) and Anjaam(1994). When Yashraj finally approached him for the role of Raj in Dilwale dulhania Lejayenge(1995), SRK struck gold. Not only did he get the role of a lifetime, but he established an immensely good rapport with the production house. He became the King of romance by doing movies like Dil toh pagal hai(1997),Kuch kuch hota hai(1998) and Kabhi khushi kabhi gham.(2001) Even though these movies came...